Tune in to the latest episode of the 3PL Live podcast featuring insights from
KCH Transportation‘s marketing executive, Whitney Johnson Cowell.
In this episode, Cowell shares her perspective on five emerging marketing trends in the supply chain for 2024.
Here’s a sneak peek at what to expect:
In this episode, Cowell shares her perspective on five emerging marketing trends in the supply chain for 2024. Here’s a sneak peek at what to expect:
1.) In-person and Virtual Events: Anticipate more immersive experiences like Manifest: The Future of Supply Chain & Logistics, blending physical and virtual elements for heightened engagement.
2.) User-Generated Content: Companies are embracing public feedback channels, including video reviews, to encourage community engagement and trust.
3.) Video Marketing: With copywriting becoming more commonplace, video content emerges as a competitive edge in capturing audience attention and driving brand visibility.
4.) Sponsorships: More sponsorship opportunities across events, newsletters, and speaking engagements to enhance brand presence and industry influence.
5.) Tech Stack Integration: Incorporate AI-driven tools like Jasper and ChatGPT tailored to marketing functions, optimizing campaign performance and audience targeting.
Don’t miss out on these invaluable insights! Listen to the full episode for a deeper dive into these trends and their implications for supply chain marketing strategies.
3PL Systems Team
