In this episode of 3PL Live, host Jeremy Thone speaks with Author and Podcaster Andy Paul about his new book “Sell Without Selling Out”. In the book, Paul describes sellers selling out or selling in.
Selling out is the outdated way of selling; lazy, pushy, sleazy, and self-interested reps.
Selling in better aligns with reps’ values and character with the buyer’s interest in mind. We learn to be “salesy” in organizations, and Paul argues there are more holistic ways to sell.