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Blockchain in the Supply Chain with Rak-Joon Choi

02/28/2022 | by Jeremy Thone

In this episode of 3PL Live host, Jeremy Thone speaks with Rak-Joon Choi, VP of Business Development at Torqata, an analytics arm of American Tire Distributors (ATD).

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Choi built blockchain products for IBM called Food Trust, which helped with food recalls from Salmonella or removed bad lots of products.  Recalls would take weeks before Blockchain; now, it’s done instantly with products like IBM Food Trust.

Choi is now working on using Blockchain in the Supply Chain with ATD.  The goal is to build a Blockchain to ingest data from multiple sources in the industry to provide analytics for the entire tire ecosystem.

We hope you enjoy this episode.

3PL Live

Tagged With: 3pl live, American tire distributors, Blockchain, IBM, IBM Food Trust, jeremy thone, Rak-Joon Choi, supply chain, supply chain podcast, supplychain, Torqata

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About Jeremy Thone

Jeremy Thone is a podcaster who highlights stories of interesting people in the freight community with an eye for psychology, entrepreneurship, creativity, and tech.

About 3PL Live

3PL Live is a media company that produces content about people that work in the freight industry.  We make podcasts and videos around founding stories and useful tech that can help grow your brokerage.

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Recent Episodes

  • Cash Flow 101: Expertise from Will Daines III, CFP
  • Matthew Silver on Greenscreens.ai: Redefining Freight Pricing.
  • Revving Up with Ryan Rogers: Behind the Slack for Truck Drivers

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