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Sales Enablement in The Supply Chain

05/04/2021 | by Jeremy Thone

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In this Episode of 3PL Live host, Jeremy Thone speaks with William Lentz Head of Sales Enablement at GoFreight.

Sales Enablement isn’t common in the supply chain but is getting more prevalent in the startup community. Lentz informs us that the role of enablement is to power reps with the tools they need to sell more effectively.

A sales enablement program is a holistic strategy connecting marketing and sales. An enablement manager would map out personas, sales playbooks, scripts, marketing decks, and messaging.

3PL Systems Team

Tagged With: 3pl live, 3pl systems, crm, freight, freight podcast, gofreight, jeremy thone, messaging, outreach.io, sales enablement, salesloft, strategic narrative, supply chain, supply chain podcast, william lentz

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About Jeremy Thone

Jeremy Thone is a podcaster who highlights stories of interesting people in the freight community with an eye for psychology, entrepreneurship, creativity, and tech.

About 3PL Live

3PL Live is a media company that produces content about people that work in the freight industry.  We make podcasts and videos around founding stories and useful tech that can help grow your brokerage.

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